MARK 476 - Sports Marketing

3 units (fi 6)(EITHER, 3-0-0)

Faculty of Business

This course provides an overview of various aspects of the sports marketing industry. This will encompasses three basic components: (1) an introduction to the broad sports marketing environment including marketing through sports and the marketing of sports products; (2) a detailed evaluation of the marketing strategies for an array of sports products; and (3) consideration of recent issues regarding the marketing of sports products. As a senior marketing course, a key objective is to facilitate the application of course concepts to contemporary market planning and decision making. Prerequisite: MARK 201 or 301