This course provides an overview of various aspects of the sports marketing industry. This will encompasses three basic components: (1) an introduction to the broad sports marketing environment including marketing through sports and the marketing of sports products; (2) a detailed evaluation of the marketing strategies for an array of sports products; and (3) consideration of recent issues regarding the marketing of sports products. As a senior marketing course, a key objective is to facilitate the application of course concepts to contemporary market planning and decision making. Prerequisite: MARK 201 or 301
| Section | Capacity | Class times | Login to view Instructor(s) and Location |
|---|---|---|---|
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LECTURE B01
(83190) |
50 |
2027-01-04 - 2027-04-09 (TR)
14:30 - 15:50
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