This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.
| Section | Capacity | Class times | Login to view Instructor(s) and Location |
|---|---|---|---|
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LECTURE X01
(52601) |
50 |
2024-09-03 - 2024-12-09 (W)
18:30 - 21:30
2024-09-03 - 2024-12-09 (W)
18:30 - 21:30
|
|
| Section | Capacity | Class times | Login to view Instructor(s) and Location |
|---|---|---|---|
|
LECTURE 850
(75016) |
50 |
2025-01-06 - 2025-04-09
|
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|
LECTURE B01
(71665) |
57 |
2025-01-06 - 2025-04-09 (W)
14:00 - 16:50
2025-01-06 - 2025-04-09 (W)
14:00 - 16:50
|
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