MARK 502 - Principles of Marketing Management

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.

Winter Term 2021

Lectures

LECTURE B1 (90832) REMOTE
Capacity: 70
2021-01-11 - 2021-04-16
W 14:00 - 16:50 (TBD)

Primary Instructor: Robert Fisher
LECTURE X50 (90804) REMOTE
Capacity: 40
2021-01-11 - 2021-04-16
W 18:30 - 21:30 (TBD)

Primary Instructor: Robert Fisher

Spring Term 2021

Lectures

LECTURE X01 (22919) REMOTE
Capacity: 30
2021-05-03 - 2021-06-16
MW 18:00 - 20:55 (TBD)

Primary Instructor: Webb Dussome

Winter Term 2022

Lectures

LECTURE B1 (67520)
Capacity: 60
2022-01-05 - 2022-04-08
W 14:00 - 16:50 (TBD)

Primary Instructor: Robert Fisher
LECTURE X50 (67492)
Capacity: 40
2022-01-05 - 2022-04-08
W 18:30 - 21:30 (TBD)

Primary Instructor: Robert Fisher