MARK 502B - Principles of Marketing Management

★ 1.5 (fi 6)(EITHER, 3-0-0)

Faculty of Business

This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.

No future terms