MARK 750 - Marketing Theory

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Recent and classic contributions to marketing theory development. The course addresses conceptual development and current practice in marketing decision-making. Topics critically examined include marketing orientation, competitive interaction, product development and introduction, channel relationship management, customer relationship management, advertising and promotion, pricing and revenues, and sales, service and quality. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

Winter Term 2023


Section Capacity Dates + Times Instructor(s)
2023-01-05 - 2023-04-12
M 14:00 - 16:50 (HC 3-86)