Recent and classic contributions to marketing theory development. The course addresses conceptual development and current practice in marketing decision-making. Topics critically examined include marketing orientation, competitive interaction, product development and introduction, channel relationship management, customer relationship management, advertising and promotion, pricing and revenues, and sales, service and quality. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.
| Section | Capacity | Class times | Instructor(s) |
|---|---|---|---|
|
LECTURE B01
(77960) |
10 |
2025-01-06 - 2025-04-09 (M)
14:00 - 16:50
T B-100
|
|