MARK 800 - Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Understanding the role of marketing in determining the direction of an organization; the customer-focused organization; opportunity identification; forecasting demand; marketing segmentation; market planning, and implementation. Restricted to students registered in the MBA China Program.

Winter Term 2021

Lectures

LECTURE 850 (46349)
Capacity: 50
2021-01-11 - 2021-02-26

Spring Term 2021

Lectures

LECTURE 800 (23244)
Capacity: 50
2021-05-03 - 2021-06-16