Understanding the role of marketing in determining the direction of an organization; the customer-focused organization; opportunity identification; forecasting demand; marketing segmentation; market planning, and implementation. Restricted to students registered in the MBA China Program.
| Section | Capacity | Class times | Instructor(s) |
|---|---|---|---|
|
LECTURE 850
(19774) |
30 |
2024-03-04 - 2024-04-12
TBD
|
|
| Section | Capacity | Class times | Instructor(s) |
|---|---|---|---|
|
LECTURE 800
(31008) |
50 |
2024-05-27 - 2024-06-12
TBD
|
|