MARK 830 - Marketing

★ 3 (fi 32)(EITHER, 3-0-0)

Faculty of Business

Understanding the role of marketing in determining the direction of an organization; the customer-focused organization; opportunity identification; forecasting demand; marketing segmentation; market planning, and implementation. Restricted to executive MBA students only.

Fall Term 2021


LECTURE A1 (41008)
Capacity: 40
2021-09-01 - 2021-12-07