Understanding the role of marketing in determining the direction of an organization; the customer-focused organization; opportunity identification; forecasting demand; marketing segmentation; market planning, and implementation. Restricted to executive MBA students only.
| Section | Capacity | Class times | Instructor(s) |
|---|---|---|---|
|
LECTURE A01
(53078) |
40 |
2024-09-03 - 2024-12-09
TBD
|
|