MMA 616 - Strategy Analytics

3 units (fi 6)(SPR/SUM, 3-0-0)

Faculty of Business

This course is designed to prepare future managers to effectively integrate data science and business analytics into strategic decision-making. It provides an overview of how these functions can harmonize to create effective strategies while highlighting the pitfalls of poor integration. Students will learn about strategic vision, data-driven decision frameworks, competitive intelligence, risk assessment, and the use of performance metrics for continuous improvement. The course includes real-world case studies to apply theory to practice and emphasizes ethical considerations in data strategy, focusing on responsible data use, transparency, and privacy. By the end, students will understand the interplay between data science and business analytics and be able to develop strategies aligned with organizational goals. Restricted to students registered in the MMA Program. Non-MMA students require consent of home dept and the Masters Programs Office.

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