SEM 420 - Strategic Decision Making with Management Analytics

3 units (fi 6)(EITHER, 3-0-0)

Faculty of Business

This course examines how leaders can employ data analytics to inform strategic decision making in organizations. Students will develop skills in using data to frame strategic decisions, asking critical questions about relevant data, understanding and critiquing the methods by which data have been collected and organized, and using data in analytics to improve organizational outcomes. Through interactive lectures, case studies, and real-world projects, students will learn to use data to formulate strategies, facilitate change, and create competitive value. Prerequisite: SEM 201, 301, 210 or 310. Open to third-and fourth-year students.