SEM 620 - Strategic Decision-Making with Data Analytics

3 units (fi 6)(EITHER, 3-0-0)

Faculty of Business

This course examines how leaders can leverage data analytics to inform strategic decision-making in organizations. Students will develop skills in using data to frame decisions, asking critical questions about data, understanding and critiquing the methods by which data has been collected and organized, and leveraging data to improve organizational outcomes. The course is organized around two parallel modules: a decision-making module and a data analysis module. Through interactive lectures, case studies, and real-world projects, students will learn to use data to formulate strategies, facilitate change, and create value. The focus is on using data analytics for strategic management rather than intensively analyzing quantitative data.