Adam Rozenhart
DirectoryContinuing Ed Fall 2024 (1886)
EXSM 5510 - Social Media Foundations
21 units
Explore key concepts used by professionals to help grow your business or personal brand through online marketing and social media. Increase your knowledge of social media tools, website development and maintenance, web analytics, search engine utilization, basic content creation, and copyright. These transferable skills and strategies offer you the foundation needed to start engaging audiences across popular social media platforms.
LECTURE FA1 (20173)
2024-09-09 - 2024-10-27
01:00 - 01:00
Continuing Ed Winter 2025 (1888)
EXSM 3998 - Risk Management and Crisis Response
21 units
Learn how to identify, prepare for, and manage the risks inherent to a professional presence on social media, as well as to recognize the impacts of emerging problems elsewhere online. Explore best practices for policy, procedures, and guidelines for social media within an organization. Draw on learnings from traditional media and public relations concepts to prepare for and respond to emerging issues. Aimed at those working in small to medium enterprises, the not-for-profit sector, and/or board-run organizations, this course will also be of benefit to large enterprise and government sector.
LECTURE WI1 (25067)
2025-01-13 - 2025-03-02
01:00 - 01:00