EXSM 3925 - Generative User Experience Research

21 units

Understanding your user is key to building a successful experience. Learn how human-centred design can generate user insights using quantitative and qualitative methods such as surveys, interviews and in-context observations. This course will also teach students how to summarize their research using Experience Mapping, Journey Mapping, Personas and Service Design Blueprint. This course will also touch upon legal and ethical concerns.

EXSM 3926 - Evaluative User Experience Research

21 units

Students will evaluate a set of quantitative and qualitative research methods to gain insights into how we can design things better. This course will teach students how to evaluate their user research using feedback to develop effective UX design strategies. You¿ll learn the most widely used technique by UX Researchers, usability testing. Additionally, this course will cover the fundamentals of organizing information with card-sorting and tree testing and basic statistical analysis through A/B testing. Learn about key tools in evaluative research such as prototyping, MVP, moderated and unmoderated user testing, and AB/Testing.