Introduction to the theory of marketing and its practice. The role of marketing within the business environment is discussed. Topics include the product design and management, national and international marketing strategies, consumer behaviour, product distribution and pricing, and market research. Prerequisites: AUMGT 200.
| Section | Capacity | Class times | Instructor(s) |
|---|---|---|---|
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LECTURE 1B01
(16926) |
24 |
2024-01-29 - 2024-04-19 (MWF)
08:30 - 09:30
AU F 1 315
|
Primary Instructor: William (Bill) Foster
|
| Section | Capacity | Class times | Instructor(s) |
|---|---|---|---|
|
LECTURE 1A01
(53650) |
25 |
2024-09-16 - 2024-12-09 (TR)
10:15 - 11:45
AU RS 122
|
Primary Instructor: William (Bill) Foster
|