AUMGT 330 - Introduction to Marketing

3 units (fi 6)(EITHER, 3-0-0)

Introduction to the theory of marketing and its practice. The role of marketing within the business environment is discussed. Topics include the product design and management, national and international marketing strategies, consumer behaviour, product distribution and pricing, and market research. Prerequisites: AUMGT 200.

AUMGT 490 - Business Policy and Strategy

3 units (fi 6)(EITHER, 3-0-0)

Capstone course for the Bachelor of Management program. The course helps the student develop overall directions of an organization and mobilize human and other resources to accomplish strategic goals. The skills, concepts, and tools learned in various courses form the framework for making strategic decision. Prerequisite: Completion of all other courses in the Management Foundations, or consent of program adviser. Notes: Open only to a student in the Bachelor of Management Program.