EXSCMA 5697 - SMT Marketing

14 units

Online and Continuing Education

Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed is the marketing mix: the 4 Ps of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.

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