EXSM 5512 - Analytics and Reporting for Digital Media

★ 21

Online and Continuing Education

Learn the language of analytics and its many acronyms as a means to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective and how to report on these measures. Identify useful metrics and describe how they can be analyzed to support business objectives, developing a reporting framework for effective communication. Create a website of your own and apply various approaches to analytics, including Google Analytics and ROI analysis in real-time.

Additional course information for this Faculty of Extension course and instruction to registration can be found here:
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Continuing Ed Winter 2024

Lectures

Section Capacity Class times Instructor(s)
LECTURE WI1
(75153)
25
2024-01-08 - 2024-02-26
ONLINE
Primary Instructor: Dana DiTomaso

Continuing Ed Spring 2024

Lectures

Section Capacity Class times Instructor(s)
LECTURE SP1
(10089)
25
2024-04-29 - 2024-06-16
ONLINE
Primary Instructor: Dana DiTomaso