MARK 455 - Sustainability and Responsible Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 301.

Winter Term 2021

Lectures

LECTURE B1 (90910) REMOTE
Capacity: 35
2021-01-11 - 2021-04-16
TH 09:30 - 10:50 (TBD)

Primary Instructor: Webb Dussome

Fall Term 2021

Lectures

LECTURE A1 (48596)
Capacity: 32
2021-09-01 - 2021-12-07
TH 09:30 - 10:50 (TBD)

Primary Instructor: Webb Dussome

Winter Term 2022

Lectures

LECTURE B1 (67586)
Capacity: 35
2022-01-05 - 2022-04-08
TH 09:30 - 10:50 (TBD)

Primary Instructor: Webb Dussome