Provides an examination of marketing research methodologies emphasizing the translation of marketing problems into researchable form, research design, data gathering, data analysis, and implementation of research results. Prerequisite: MARK 502. Credit will not be given for both MARK 612 and 620.
| Section | Capacity | Class times | Instructor(s) |
|---|---|---|---|
|
LECTURE A01
(49863) |
5 |
2024-09-03 - 2024-12-09 (MWF)
10:00 - 10:50
T 1-090
|
|