MARK 612 - Marketing Research

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Provides an examination of marketing research methodologies emphasizing the translation of marketing problems into researchable form, research design, data gathering, data analysis, and implementation of research results. Prerequisite: MARK 502. Credit will not be given for both MARK 612 and 620.

Fall Term 2021

Lectures

LECTURE A1 (51172)
2021-09-01 - 2021-12-07
MWF 10:00 - 10:50 (TBD)

Primary Instructor: Kangkang Wang