Provides an examination of marketing research methodologies emphasizing the translation of marketing problems into researchable form, research design, data gathering, data analysis, and implementation of research results. Prerequisite: MARK 502. Credit will not be given for both MARK 612 and 620.
| Section | Capacity | Dates + Times | Instructor(s) |
|---|---|---|---|
|
LECTURE A01
(34860) |
5 |
2022-09-01 - 2022-12-08
MWF 10:00 - 10:50 (BUS 3-10)
|
|