MARK 624 - Consumer Behaviour

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

The psychology behind consumer decision-making and its implications for marketing practice. Internal (e.g. attention and perception, needs and motivation, learning and memory) and external factors (e.g. social influence, situational influence) will be considered to gain theoretical and practical insights. Topics such as social media, word of mouth, and consumer-brand relationships are also covered. Prerequisite: MARK 502.

Winter Term 2021

Lectures

LECTURE B1 (42278) REMOTE
Capacity: 5
2021-01-11 - 2021-04-16
MWF 10:00 - 10:50 (TBD)

Primary Instructor: Sarah Moore

Winter Term 2022

Lectures

LECTURE B1 (60518)
Capacity: 5
2022-01-05 - 2022-04-08
MWF 10:00 - 10:50 (TBD)

Primary Instructor: Sarah Moore