MARK 664 - Product Management and Pricing

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Development, management and pricing of interrelated goods and services. New product development, pricing strategies for new products, managing a product portfolio, bundling of goods and services and pricing the bundles, and tailoring price and product to different segments. Prerequisites: MARK 502, and BUEC 502 or 503.

Fall Term 2021

Lectures

LECTURE A1 (55847)
Capacity: 8
2021-09-01 - 2021-12-07
MWF 11:00 - 11:50 (TBD)

Primary Instructor: Webb Dussome