Development, management and pricing of interrelated goods and services. New product development, pricing strategies for new products, managing a product portfolio, bundling of goods and services and pricing the bundles, and tailoring price and product to different segments. Prerequisites: MARK 502, and BUEC 502 or 503.
| Section | Capacity | Class times | Instructor(s) |
|---|---|---|---|
|
LECTURE A01
(50407) |
8 |
2024-09-03 - 2024-12-09 (MWF)
11:00 - 11:50
BUS 1-06
|
|