MARK 664 - Product Management and Pricing

3 units (fi 6)(EITHER, 3-0-0)

Faculty of Business

Development, management and pricing of interrelated goods and services. New product development, pricing strategies for new products, managing a product portfolio, bundling of goods and services and pricing the bundles, and tailoring price and product to different segments. Prerequisites: MARK 502, and BUEC 502 or 503.

Fall Term 2024

Lectures

Section Capacity Class times Login to view Instructor(s) and Location
LECTURE A01
(50407)
8
2024-09-03 - 2024-12-09 (MWF)
11:00 - 11:50