MARK 720 - Consumer Behaviour

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

This course exposes students to various theoretical and substantive areas of consumer research. The overall objective of the course is for students to develop a depth of understanding that will enable them to identify interesting, novel research questions concerning consumption-related phenomena, thus establishing a foundation of conducting rigorous research in the domain of consumer behavior. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of Business PhD Program Director is also required for non-PhD students.

Fall Term 2023


Section Capacity Dates + Times Instructor(s)
2023-09-05 - 2023-12-08
M 18:30 - 21:20 (BUS 3-05)
Primary Instructor: Gerald Haeubl