This course exposes students to various theoretical and substantive areas of consumer research. The overall objective of the course is for students to develop a depth of understanding that will enable them to identify interesting, novel research questions concerning consumption-related phenomena, thus establishing a foundation of conducting rigorous research in the domain of consumer behavior. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of Business PhD Program Director is also required for non-PhD students.
Section | Capacity | Dates + Times | Instructor(s) |
---|---|---|---|
LECTURE A01
(89078) |
10 |
2023-09-05 - 2023-12-08
M 18:30 - 21:20 (BUS 3-05)
|
Primary Instructor: Gerald Haeubl
|