This course exposes students to various theoretical and substantive areas of consumer research. The overall objective of the course is for students to develop a depth of understanding that will enable them to identify interesting, novel research questions concerning consumption-related phenomena, thus establishing a foundation of conducting rigorous research in the domain of consumer behavior. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of Business PhD Program Director is also required for non-PhD students.
| Section | Capacity | Dates + Times | Instructor(s) |
|---|---|---|---|
|
LECTURE X01
(37069) |
10 |
2022-09-01 - 2022-12-08
M 18:00 - 21:00 (BUS B-09)
|
|