This course exposes students to various theoretical and substantive areas of consumer research. The overall objective of the course is for students to develop a depth of understanding that will enable them to identify interesting, novel research questions concerning consumption-related phenomena, thus establishing a foundation of conducting rigorous research in the domain of consumer behavior. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of Business PhD Program Director is also required for non-PhD students.
Section | Capacity | Class times | Login to view Instructor(s) and Location |
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LECTURE B01
(89503) |
10 |
2026-01-05 - 2026-04-10 (M)
13:00 - 15:50
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