BUS 701 - Qualitative Methodology for Business Research

3 units (fi 6)(EITHER, 3-0-0)

Examines qualitative research methods as they apply to business research. Includes: the terrain and history of qualitative research, exploring different approaches to qualitative research, designing qualitative research, strategies of inquiry, qualitative data analysis, writing up research, and professional and ethical issues. Prerequisite: Registration in Business PhD Program or written permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.