Paul Messinger

Chair/MBEL, Alberta School of Business - Marketing, Business Economics and Law
Department Chair and Professor of Marketing, Alberta School of Business - Marketing, Business Economics and Law
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Fall Term 2025 (1930)

MARK 468 - E-Commerce and Retailing

3 units (fi 6)(EITHER, 3-0-0)

Students are introduced to the activities involved in connecting consumers with products and services through a combination of electronic commerce and traditional retail channels, with an emphasis on the integration of the two. Topics include: customer acquisition and retention, assortment selection, layout and design, service management, security, customer retargeting and re-engagement, physical location optimization, shopping behavior, pricing strategy and current trends. The application of marketing planning and analytics for e- commerce and retailing are also examined. Prerequisite: MARK 301.

LECTURE A01 (50325)

2025-09-02 - 2025-12-08
MWF 10:00 - 10:50