Sarah Moore, BComm, PhD

Professor, Thornton A. Graham Chair, Alberta School of Business - Marketing, Business Economics and Law
Term Lecturer, Alberta School of Business - MO Student Services and Program Delivery

Fall Term 2021 (1770)

MARK 799 - Individual Research

★ 3 (fi 6)(EITHER, 3-0-0)

Special studies for advanced students. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

LECTURE A6 (58207)

MARK 830 - Marketing

★ 3 (fi 32)(EITHER, 3-0-0)

Understanding the role of marketing in determining the direction of an organization; the customer-focused organization; opportunity identification; forecasting demand; marketing segmentation; market planning, and implementation. Restricted to executive MBA students only.

LECTURE A1 (41008)

Winter Term 2022 (1780)

MARK 320 - Consumer Behavior

★ 3 (fi 6)(EITHER, 3-0-0)

The study of the factors affecting the consumer decision process. Analysis of consumer behavior models and their application to marketing decision making, with an emphasis on empirical research. Prerequisite: MARK 301. BCom degree credit will not be granted for both MARK 320 and HECOL 320. Not open to students with credit in MARK 422 or CONS 220.

LECTURE B1 (67540)
2022-01-05 - 2022-04-08
MWF 10:00 - 10:50 (BUS 4-13)

LECTURE B2 (67416)
2022-01-05 - 2022-04-08
MWF 11:00 - 11:50 (BUS 4-13)

LECTURE B3 (65488)
2022-01-05 - 2022-04-08
MWF 09:00 - 09:50 (BUS 4-13)


MARK 624 - Consumer Behaviour

★ 3 (fi 6)(EITHER, 3-0-0)

The psychology behind consumer decision-making and its implications for marketing practice. Internal (e.g. attention and perception, needs and motivation, learning and memory) and external factors (e.g. social influence, situational influence) will be considered to gain theoretical and practical insights. Topics such as social media, word of mouth, and consumer-brand relationships are also covered. Prerequisite: MARK 502.

LECTURE B1 (60518)
2022-01-05 - 2022-04-08
MWF 10:00 - 10:50 (BUS 4-13)