Sarah Moore, BComm, PhD

Professor, Thornton A. Graham Chair, Alberta School of Business - Marketing, Business Economics and Law

Fall Term 2022 (1810)

MARK 830 - Marketing

★ 3 (fi 32)(EITHER, 3-0-0)

Understanding the role of marketing in determining the direction of an organization; the customer-focused organization; opportunity identification; forecasting demand; marketing segmentation; market planning, and implementation. Restricted to executive MBA students only.

LECTURE A02 (39675)