MARK 472 - Branding and Marketing Strategy

3 units (fi 6)(EITHER, 3-0-0)

Faculty of Business

This course examines the analysis, planning and implementation of marketing strategies, with a special emphasis on the role of brands in that process. Important elements of the course include the concept of brand equity (what it is, why it is important, how to develop and manage it, how to measure it), and the applied implementation of marketing strategies. Prerequisite: MARK 301.

Fall Term 2024

Lectures

Section Capacity Class times Login to view Instructor(s) and Location
LECTURE A01
(46294)
40
2024-09-03 - 2024-12-09 (MWF)
11:00 - 11:50

Winter Term 2025

Lectures

Section Capacity Class times Login to view Instructor(s) and Location
LECTURE B01
(70097)
50
2025-01-06 - 2025-04-09 (MWF)
12:00 - 12:50
LECTURE B02
(75831)
50
2025-01-06 - 2025-04-09 (MWF)
15:00 - 15:50