Utku Akkoc

Assistant Lecturer, Alberta School of Business - Marketing, Business Economics and Law

Fall Term 2021 (1770)

MARK 301 - Introduction to Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101 or ECON 204.

LECTURE A1 (40706)
2021-09-01 - 2021-12-07
MWF 09:00 - 09:50 (CSC B-10)

LECTURE D3 (40876)
2021-09-01 - 2021-12-07
MWF 13:00 - 13:50 (CAB 243)

LECTURE D5 (40714)
2021-09-01 - 2021-12-07
TH 09:30 - 10:50 (T BW-1)

Winter Term 2022 (1780)

MARK 312 - Marketing Research

★ 3 (fi 6)(EITHER, 3-0-0)

Nature and significance of marketing research. Marketing research methods, investigation and analysis of specific research problems. Prerequisite: MARK 301. Not open to students with credit in MARK 412.

LECTURE B1 (67470)
2022-01-05 - 2022-04-08
MWF 10:00 - 10:50 (T B-60)


MARK 488 - Selected Topics in Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Normally restricted to third- and fourth- year Business students. Prerequisites: MARK 301 or consent of Department. Additional prerequisites may be required.

LECTURE B1 (60498)
2022-01-05 - 2022-04-08
TH 09:30 - 10:50 (T 2-99)