Utku Akkoc

Assistant Lecturer, Alberta School of Business - Marketing, Business Economics and Law
Directory

Winter Term 2024 (1860)

MARK 320 - Consumer Behavior

★ 3 (fi 6)(EITHER, 3-0-0)

Explores the psychology behind consumer behavior and its implications for consumers and marketers. Internal factors (e.g., attention and perception, needs and motivation, learning and memory, emotion) and external factors (e.g., social influence, choice architecture) will be considered to gain theoretical and practical insights. This course emphasizes empirical research and considers how the evolving marketing landscape (e.g., digitization, technology) interacts with basic psychological processes. Prerequisite: MARK 301.

LECTURE B02 (11922)

2024-01-08 - 2024-04-12
MWF 10:00 - 10:50 (T 1-090)



MARK 470 - Selling and Sales Management

★ 3 (fi 6)(EITHER, 3-0-0)

The role of selling and management of the sales force in diverse modern business environments. Topics include sales strategies, sales force planning, organization and evaluation, recruiting, selection and training, leadership and motivation, sales forecasting quotas and types of compensation. Prerequisite: MARK 301.

LECTURE B01 (11911)

2024-01-08 - 2024-04-12
MWF 15:00 - 15:50 (T 1-091)

LECTURE B02 (17291)

2024-01-08 - 2024-04-12
MWF 13:00 - 13:50 (BUS 1-06)



MARK 624 - Consumer Behaviour

★ 3 (fi 6)(EITHER, 3-0-0)

The psychology behind consumer decision-making and its implications for marketing practice. Internal (e.g. attention and perception, needs and motivation, learning and memory) and external factors (e.g. social influence, situational influence) will be considered to gain theoretical and practical insights. Topics such as social media, word of mouth, and consumer-brand relationships are also covered. Prerequisite: MARK 502.

LECTURE B01 (10124)

2024-01-08 - 2024-04-12
MWF 10:00 - 10:50 (T 1-090)

Spring Term 2024 (1870)

MARK 301 - Introduction to Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101 or ECON 204.

LECTURE A02 (31330)

2024-05-06 - 2024-06-12
MW 11:00 - 13:50 (T 1-119)



MARK 488 - Selected Topics in Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Normally restricted to third- and fourth- year Business students. Prerequisites: MARK 301 or consent of Department. Additional prerequisites may be required.

LECTURE A03 (31327)

2024-05-06 - 2024-06-12
TR 11:00 - 13:50 (T 1-129)



MARK 686 - Selected Topics in Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Topics may vary from year to year. Students should check with the MBA Office for pre/corequisites of specific sections.

LECTURE A02 (31329)

2024-05-06 - 2024-06-12
TR 11:00 - 13:50 (T 1-129)