MMA 614 - Marketing Analytics

3 units (fi 6)(SPR/SUM, 3-0-0)

This marketing course equips students with tools to generate actionable insights by understanding consumers and market trends. It focuses on designing analytical plans to tackle marketing problems, covering aspects from data collection to communicating findings. Key skills include measuring variables, choosing appropriate analytical methods, interpreting data analysis techniques, and effective storytelling. The course prepares students for roles in marketing analytics across various sectors and emphasizes a hands-on approach, with project design and data analysis in class. Upon completion, students will be proficient in areas like marketing research, experimental design (e.g., A/B testing), data collection, regression analysis, segmentation, machine learning applications in marketing, and results communication. Restricted to students registered in the MMA Program. Non-MMA students require consent of home dept and the Masters Programs Office.

MARK 488 - Selected Topics in Marketing

3 units (fi 6)(EITHER, 3-0-0)

Normally restricted to third- and fourth- year Business students. Prerequisites: MARK 301 or consent of Department. Additional prerequisites may be required.

MARK 710 - Research Methodology in Marketing

3 units (fi 6)(EITHER, 3-0-0)

The nature of scientific inquiry and its relevance and application to research in marketing. The development and testing of marketing theory. Marketing measurement methodology. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students. Students may not receive credit for both MARK 701 and 710.