Tito Grillo, PhD, University of Texas at Austin

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law
No past terms No future terms

Winter Term 2023 (1820)

MARK 312 - Marketing Analytics

★ 3 (fi 6)(EITHER, 3-0-0)

Students are introduced to the scientific process of transforming data into insight for making better marketing decisions. Topics include: data-driven problem solving; design of surveys, focus groups, and experiments; analytical techniques for primary, secondary, and qualitative data; and machine learning basics. The course is taught as an end-to-end process, starting from problem framing, data collection, method selection, model building, and deployment. Applies Excel and open-source data analysis software. Advanced students can build on this course to prepare for taking the INFORMS CAP (Certified Analytics Professional) Exam. Prerequisite: MARK 301.

LECTURE B01 (42494)

2023-01-05 - 2023-04-12
MWF 10:00 - 10:50 (BUS 4-09)

LECTURE B02 (49387)

2023-01-05 - 2023-04-12
TH 11:00 - 12:20 (BUS 4-09)

MARK 799 - Individual Research

★ 3 (fi 6)(EITHER, 3-0-0)

Special studies for advanced students. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

LECTURE B2 (49994)

LECTURE B1 (50138)