Tito Grillo, PhD, University of Texas at Austin

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law
Directory

Winter Term 2025 (1900)

MARK 312 - Marketing Analytics

3 units (fi 6)(EITHER, 3-0-0)

Students are introduced to the scientific process of transforming data into insight for making better marketing decisions. Topics include: data-driven problem solving; design of surveys, focus groups, and experiments; analytical techniques for primary, secondary, and qualitative data; and machine learning basics. The course is taught as an end-to-end process, starting from problem framing, data collection, method selection, model building, and deployment. Applies Excel and open-source data analysis software. Advanced students can build on this course to prepare for taking the INFORMS CAP (Certified Analytics Professional) Exam. Prerequisite: MARK 301.

LECTURE B02 (75849)

2025-01-06 - 2025-04-09
TR 11:00 - 12:20



MARK 710 - Research Methodology in Marketing

3 units (fi 6)(EITHER, 3-0-0)

The nature of scientific inquiry and its relevance and application to research in marketing. The development and testing of marketing theory. Marketing measurement methodology. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students. Students may not receive credit for both MARK 701 and 710.

LECTURE B01 (78870)

2025-01-06 - 2025-04-09
01:00 - 01:00