Tito Grillo, PhD, University of Texas at Austin

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law
Directory

Winter Term 2024 (1860)

MARK 312 - Marketing Analytics

★ 3 (fi 6)(EITHER, 3-0-0)

Students are introduced to the scientific process of transforming data into insight for making better marketing decisions. Topics include: data-driven problem solving; design of surveys, focus groups, and experiments; analytical techniques for primary, secondary, and qualitative data; and machine learning basics. The course is taught as an end-to-end process, starting from problem framing, data collection, method selection, model building, and deployment. Applies Excel and open-source data analysis software. Advanced students can build on this course to prepare for taking the INFORMS CAP (Certified Analytics Professional) Exam. Prerequisite: MARK 301.

LECTURE B01 (11895)

2024-01-08 - 2024-04-12
MWF 10:00 - 10:50 (BUS 4-09)

LECTURE B02 (17292)

2024-01-08 - 2024-04-12
TR 11:00 - 12:20 (BUS 4-09)



MARK 799 - Individual Research

★ 3 (fi 6)(EITHER, 3-0-0)

Special studies for advanced students. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

LECTURE B05 (19837)

2024-01-08 - 2024-04-12
01:00 - 01:00 (TBD)

Spring Term 2024 (1870)

MARK 488 - Selected Topics in Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Normally restricted to third- and fourth- year Business students. Prerequisites: MARK 301 or consent of Department. Additional prerequisites may be required.

LECTURE A04 (31328)

2024-05-06 - 2024-06-12
MW 14:00 - 16:50 (BUS 4-09)