Marketing is examined from the unique perspectives of recreation, sport and tourism. Emphasis is placed on marketing in the not-for-profit sector although commercial perspectives are also considered. Major topics include market positioning, research, segmentation, product, price, distribution, and promotion. This course will normally include a field experience component. Prerequisite: KRLS 105.
Critical issues in tourism development will be examined within the context of tourism transformation models and fundamental development concepts such as commodification, authenticity, globalization, sense of place, economic impact, socio-cultural impact and environmental impact. NOTE: Field Trips are an integral and required component of this course. Requires payment of additional student instructional support fees. Refer to the Fees Payment Guide in the University Regulations and Information for Students section of the Calendar. Prerequisite: RLS 263.
A course designed to meet the needs of individual students. Prerequisite: Consent of Faculty.
Note: Credit will be granted for only one of KSR 582, KRLS 582 or PERLS 582.
An interdisciplinary perspective on policy, planning, and management issues associated with parks, protected areas, and the stewardship of natural and cultural heritage. Current issues facing conservation and outdoor recreation agencies will be emphasized. The provision and management of outdoor recreation opportunities within protected areas is also examined. Prerequisite: RLS 225, or permission of the instructor. Note: additional fees related to Field Trip expenses are anticipated. Note: Credit will be granted for only one of KSR 502 or KRLS 541.