Webb Dussome
Fall Term 2024 (1890)
MARK 201 - Introduction to Marketing
3 units (fi 6)(EITHER, 2-1S-0)
Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behaviour, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Pre- or corequisites: ECON 101 or ECON 102 or ECON 204. Students may not receive credit for both MARK 201 and MARK 301.
LECTURE A01 (54203)
2024-09-03 - 2024-12-09
MW 14:00 - 14:50
LECTURE 800 (54204)
2024-09-03 - 2024-12-09
MW 08:00 - 08:50
LECTURE A03 (54262)
2024-09-03 - 2024-12-09
MW 15:00 - 15:50
MARK 455 - Sustainability and Responsible Marketing
3 units (fi 6)(EITHER, 3-0-0)
Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 301.
LECTURE A01 (49139)
2024-09-03 - 2024-12-09
TR 09:30 - 10:50
MARK 655 - Sustainability and Responsible Marketing
3 units (fi 6)(EITHER, 3-0-0)
Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 502.
LECTURE A01 (49140)
2024-09-03 - 2024-12-09
TR 09:30 - 10:50
Winter Term 2025 (1900)
MARK 455 - Sustainability and Responsible Marketing
3 units (fi 6)(EITHER, 3-0-0)
Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 301.
LECTURE B01 (71688)
2025-01-06 - 2025-04-09
TR 09:30 - 10:50
MARK 502 - Principles of Marketing Management
3 units (fi 6)(EITHER, 3-0-0)
This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.
LECTURE B01 (71665)
2025-01-06 - 2025-04-09
W 14:00 - 16:50
2025-01-06 - 2025-04-09
W 14:00 - 16:50
LECTURE 850 (75016)
2025-01-06 - 2025-04-09
01:00 - 01:00
MARK 655 - Sustainability and Responsible Marketing
3 units (fi 6)(EITHER, 3-0-0)
Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 502.
LECTURE B01 (71691)
2025-01-06 - 2025-04-09
TR 09:30 - 10:50