BUS 303 - Application of Business Concepts

3 units (fi 6)(EITHER, 1.5-1.5S-0)

The course emphasizes the role of organizations in solving complex challenges on local, national and global scales. Students will continue building upon the hard and soft professional, interpersonal, and team-building skills practiced in earlier courses. Collaboration and problem-solving will continue to be honed through case simulations and projects that will explore broader societal and international issues. Students will use a systems thinking approach to analyze complex business topics including equity, diversity, and inclusion; Indigenous business and reconciliation; not-for-profits and leadership. Prerequisite: BUS 222.

MARK 455 - Sustainability and Responsible Marketing

3 units (fi 6)(EITHER, 3-0-0)

Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 301.

MARK 502 - Principles of Marketing Management

3 units (fi 6)(EITHER, 3-0-0)

This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.

MARK 655 - Sustainability and Responsible Marketing

3 units (fi 6)(EITHER, 3-0-0)

Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 502.