Utku Akkoc
Contact
Assistant Lecturer, Alberta School of Business - Marketing, Business Economics and Law
- akko@ualberta.ca
- Phone
- (780) 492-3898
- Address
-
2-32B Business Building
11203 Saskatchewan Drive NWEdmonton ABT6G 2R6
Courses
MARK 470 - Selling and Sales Management
The role of selling and management of the sales force in diverse modern business environments. Topics include sales strategies, sales force planning, organization and evaluation, recruiting, selection and training, leadership and motivation, sales forecasting quotas and types of compensation. Prerequisite: MARK 301.
MARK 488 - Selected Topics in Marketing
Normally restricted to third- and fourth- year Business students. Prerequisites: MARK 301 or consent of Department. Additional prerequisites may be required.
MARK 502 - Principles of Marketing Management
This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.
MARK 686 - Selected Topics in Marketing
Topics may vary from year to year. Students should check with the MBA Office for pre/corequisites of specific sections.