MARK 470 - Selling and Sales Management

The role of selling and management of the sales force in diverse modern business environments. Topics include sales strategies, sales force planning, organization and evaluation, recruiting, selection and training, leadership and motivation, sales forecasting quotas and types of compensation. Prerequisite: MARK 301.

MARK 488 - Selected Topics in Marketing

Normally restricted to third- and fourth- year Business students. Prerequisites: MARK 301 or consent of Department. Additional prerequisites may be required.

MARK 502 - Principles of Marketing Management

This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.

MARK 686 - Selected Topics in Marketing

Topics may vary from year to year. Students should check with the MBA Office for pre/corequisites of specific sections.

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