Peut comprendre des sections Alternative Delivery; veuillez consulter le Fees Payment Guide dans la section University Regulations and Information for Students de l'annuaire.Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour ETCAN 513.

Peut comprendre des sections Alternative Delivery; veuillez consulter la page Fees Payment Guide dans la section University Regulations de l'annuaire. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour ETCAN 515.

Étude d'un sujet au choix en langue française. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour FRANC 450, LINGQ 450, MAFSJ 520 ayant la même thématique.

Étude d'un sujet au choix en linguistique française. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour FRANC 480, LINGQ 480, MAFSJ 521 ayant la même thématique.

Étude fondamentale des droits linguistiques au Canada et/ou dans le monde et la construction de l'identité comme phénomène complexe dans une culture et une société pluriculturelle. Démarche de compréhension du processus de construction identitaire dans l'apprentissage d'une langue.

Ce cours aborde l'influence de parler plus qu'une langue sur la cognition, y compris les processus liés à l'attention, à l'apprentissage et au vieillissement. Il se déroule sous forme de séminaire et implique la lecture de recherches contemporaines. De plus, il traitera des questions méthodologiques liées à l'étude du bilinguisme/multilinguisme.

Ce cours portera sur les enjeux de la santé et du bien-être. Des modèles variés de santé et de bien-être qualitatif ainsi que les impacts des facteurs économiques, démographiques, culturels, biologiques et politiques touchant le bien-être des communautés seront étudiés. Ce cours offrira aussi un aperçu sur différents types de médecine dans les communautés minoritaires, de la biomédecine mise en rapport avec les médecines communautaires.

Ce cours initiera l'étudiant aux aspects fondamentaux du projet critique des études postcoloniales suivant trois axes: histoire, théorie et représentation. Il situera ces concepts dans le contexte de la francophonie locale et mondiale.

Ce cours analyse les impacts des facteurs économiques, démographiques, culturels, biologiques et politiques touchant le bien-être des communautés autochtones.

Dans ce cours, on se penche sur les notions conventionnelles de démocratie, sur les questions de la légitimité et la qualité des formes existantes et examinera d'autres modèles de gouvernance démocratique. L'accent sera mis sur les modèles de participation citoyenne qui soutiennent l'inclusion et la justice sociale

Analyse critique des enjeux de développement dans l'économie mondiale et le système interétatique; analyse de différents aspects des sociétés en voie de développement: régimes agraires et monde rural; stratégies d'industrialisation; marché du travail (secteur formel/informel); clivages sociaux (classes, castes, ethnies); conflits intercommunautaires; état (bureaucraties, régimes, politiques sociales); approche comparative interrégionale. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour SOCIE 412.

Ce cours met l'accent sur les diverses approches d'exploitation des ressources naturelles renouvelables et non renouvelables. Des modèles d'analyse économique seront proposés avec des applications directes dans le contexte du développement durable.

Dans ce cours, on abordera les changements climatiques et les mesures prises pour atténuer l'impact humain, telles que la transition énergétique, les transformations des infrastructures sociales, politiques et économiques existantes. Ce cours passe du regard pétroculturel extractiviste à recadrer les solutions climatiques. L'accent sera mis sur le Canada dans un contexte mondial.

Ce cours fournira un aperçu analytique et critique des différentes dimensions de l'histoire et la sécurité humaine dans un monde en mutation. Les étudiants seront amenés à examiner le développement historiographique du Canada et de ses communautés en portant une attention particulière au rôle du Canada et des institutions de gouvernance mondiale.

Ce cours permet aux étudiants d'approfondir leur savoir sur les politiques canadiennes. D'essence interdisciplinaire, au croisement de la Sociologie de l'État (acteurs sociaux, formels et informels), du Droit public, du Droit international, de la Politique étrangère, de l'interne et de l'international, le cours à vocation à préparer une nouvelle génération de spécialistes et décideurs capables d'agir localement tout en pensant globalement.

Le cours explore la signification du changement dans les systèmes sociaux et culturels; théories du changement social; problèmes des changements introduits dans certaines cultures. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour SOCIE 480.

Ce cours examine les grandes tendances dans un ou plusieurs domaines contemporains, y compris les questions théoriques, les méthodes de recherche, et l'influence des facteurs sociaux et culturels sur la pensée et le comportement humain. Il permet aux étudiants d'approfondir leurs connaissances des thèmes majeurs portant sur le bilinguisme, le multilinguisme, la cognition et leurs connexions avec les disciplines connexes en sciences humaines et sociales.

L'immigration est en passe de devenir un enjeu anthropologique majeur au Canada et dans le monde. Elle constitue un riche domaine d'observation des sociétés contemporaines. Ce cours permet aux étudiants d'explorer les divers aspects caractérisant les changements liés à l'immigration.

Ce cours explore le lien étroit entre l'immigration et la production littéraire et artistique. Portée à notre attention principalement par des récits médiatiques, l'immigration réclame l'examen critique de ces discours souvent fortement idéologiques, et le contrepoids des représentations singulières que propose la création littéraire.

Dans ce cours, les étudiants seront exposés aux outils conceptuels et méthodologiques pour l'étude de la communication médiatique interpersonnelle, de groupe, des organisations médiatisées et institutionnelles, qui leur permettront d'aborder des sujets relatifs à la communication dans différents types d'organisations et divers environnements. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour MAFSJ 571 ayant la même thématique.

Ce cours vise à doter les étudiants d'outils théoriques, analytiques et pratiques pour les aider à développer de manière créative des pratiques de fabrication critique adaptées à des moyens d'expression distincts dans le cadre d'une démarche de recherche rigoureuse. Les étudiants travailleront sur l'intégration des processus créatifs dans la recherche. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour MAFSJ 572 ayant la même thématique.

Ce cours permet aux étudiants d'acquérir et d'approfondir leur capacité à comprendre et analyser les aspects caractérisant les changements effectués au sein de l'État à travers le monde. L'accent sera mis sur les fondements de l'analyse comparative; la construction d'une grille d'analyse des réformes administratives, sur la base des principales théories et approches existantes; l'analyse du cas canadien, en comparaison avec quelques expériences internationales en contexte fédéral francophone et bilingue. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour MAFSJ 573 ayant la même thématique.

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behaviour, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Pre- or corequisites: ECON 101 or ECON 102 or ECON 204. Students may not receive credit for both MARK 201 and MARK 301.

Students are introduced to the scientific process of transforming data into insight for making better marketing decisions. Topics include: data-driven problem solving; design of surveys, focus groups, and experiments; analytical techniques for primary, secondary, and qualitative data; and machine learning basics. The course is taught as an end-to-end process, starting from problem framing, data collection, method selection, model building, and deployment. Applies Excel and open-source data analysis software. Advanced students can build on this course to prepare for taking the INFORMS CAP (Certified Analytics Professional) Exam. Prerequisite: MARK 301.

Explores the psychology behind consumer behavior and its implications for consumers and marketers. Internal factors (e.g., attention and perception, needs and motivation, learning and memory, emotion) and external factors (e.g., social influence, choice architecture) will be considered to gain theoretical and practical insights. This course emphasizes empirical research and considers how the evolving marketing landscape (e.g., digitization, technology) interacts with basic psychological processes. Prerequisite: MARK 301.

This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.

Analysis of problems of international marketing; development of marketing strategies in light of world cultural, economic, geographic, legal and political factors. Prerequisite: MARK 301.

The objective of this course is to provide students with the analytic, planning, and communication skills to be successful marketing managers. The focus is on practical marketing planning, along with the development and implementation of marketing strategies. Course activities may include the use of marketing simulation games, case analyses, field research projects, secondary research and in-depth discussion of current literatures. The course focuses on the integration of all the conceptual areas in marketing. Prerequisite: MARK 301. Restricted to third year students who have completed MARK 312 or MARK 320, or to fourth year students.

Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 301.

Practical applications of marketing and related business skills and theory to a problem or issues addressed during a period of 13 weeks of summer placement in a sponsoring retailing or services organization. The internship includes preliminary instruction and requires, under the supervision of the Faculty, the presentation of a project report to the sponsoring organization. Prequisites: Mark 301 and consent of Department.

Practical application of marketing and related business skills and theory to a problem or issues addressed during a period of 13 weeks of summer placement in a sponsoring retailing or services organization. The internship includes preliminary instruction and requires, under the supervision of the Faculty, the presentation of a project report to the sponsoring organization. Prerequisites: MARK 301 and consent of Department.

Students are introduced to the important differences between marketing tangible products and marketing services. The unique nature of services is examined and the importance of service quality to both consumer and business to business customers, is emphasized. The marketing mix variables are discussed from the service perspective. Designing a marketing mix for service, not-for-profit and government institutions poses interesting and formidable challenges which are dealt with in terms of marketing planning, implementation and control. Trade barriers to the global marketing of services, together with other global service issues are also given attention. Prerequisite: MARK 301.

Students are introduced to the activities involved in connecting consumers with products and services through a combination of electronic commerce and traditional retail channels, with an emphasis on the integration of the two. Topics include: customer acquisition and retention, assortment selection, layout and design, service management, security, customer retargeting and re-engagement, physical location optimization, shopping behavior, pricing strategy and current trends. The application of marketing planning and analytics for e- commerce and retailing are also examined. Prerequisite: MARK 301.

The role of selling and management of the sales force in diverse modern business environments. Topics include sales strategies, sales force planning, organization and evaluation, recruiting, selection and training, leadership and motivation, sales forecasting quotas and types of compensation. Prerequisite: MARK 301.

This course examines the analysis, planning and implementation of marketing strategies, with a special emphasis on the role of brands in that process. Important elements of the course include the concept of brand equity (what it is, why it is important, how to develop and manage it, how to measure it), and the applied implementation of marketing strategies. Prerequisite: MARK 301.

This course provides an overview of various aspects of the sports marketing industry. This will encompasses three basic components: (1) an introduction to the broad sports marketing environment including marketing through sports and the marketing of sports products; (2) a detailed evaluation of the marketing strategies for an array of sports products; and (3) consideration of recent issues regarding the marketing of sports products. As a senior marketing course, a key objective is to facilitate the application of course concepts to contemporary market planning and decision making. Prerequisite: MARK 201 or 301

Normally restricted to third- and fourth- year Business students. Prerequisites: MARK 301 or consent of Department. Additional prerequisites may be required.

Preparation for Student Competition in Marketing. Prerequisite: consent of Instructor.

Completion of Student Competition in Marketing. Prerequisite: MARK 490 and consent of Instructor.

Special study for advanced undergraduates. Prerequisites: MARK 312 or equivalent, consent of Instructor and Associate Dean Undergraduate Program.

Special study for advanced undergraduates. Prerequisites: MARK 495, consent of the Instructor and Assistant Dean, Undergraduate Program.

Special study for advanced undergraduates. Prerequisites: MARK 496, consent of the Instructor and Assistant Dean, Undergraduate Program.

This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.

This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.

This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.

Students are introduced to the scientific process of transforming data into insight for making better marketing decisions. Topics include: data-driven problem solving; design of surveys, focus groups, and experiments; analytical techniques for primary, secondary, and qualitative data; and machine learning basics. The course is taught as an end-to-end process, starting from problem framing, data collection, method selection, model building, and deployment. Applies Excel and open-source data analysis software. Advanced students can build on this course to prepare for taking the INFORMS CAP (Certified Analytics Professional) Exam. Prerequisite: MARK 502.

The psychology behind consumer decision-making and its implications for marketing practice. Internal (e.g. attention and perception, needs and motivation, learning and memory) and external factors (e.g. social influence, situational influence) will be considered to gain theoretical and practical insights. Topics such as social media, word of mouth, and consumer-brand relationships are also covered. Prerequisite: MARK 502.

This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined.

Topics in international marketing, including the importance of international marketing to Canadian business, comparative marketing systems, evaluation of socioeconomic influences on international marketing, and marketing strategies as they relate to firm size. Prerequisite: MARK 502.

Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 502.

This course examines the analysis, planning and implementation of marketing strategies, with a special emphasis on the role of brands in that process. Important elements of the course include the concept of brand equity (what it is, why it is important, how to develop and manage it, how to measure it), and the applied implementation of marketing strategies. Prerequisites: MARK 502, and BUEC 502 or 503.

Topics may vary from year to year. Students should check with the MBA Office for pre/corequisites of specific sections.

The nature of scientific inquiry and its relevance and application to research in marketing. The development and testing of marketing theory. Marketing measurement methodology. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students. Students may not receive credit for both MARK 701 and 710.

This course exposes students to various theoretical and substantive areas of consumer research. The overall objective of the course is for students to develop a depth of understanding that will enable them to identify interesting, novel research questions concerning consumption-related phenomena, thus establishing a foundation of conducting rigorous research in the domain of consumer behavior. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of Business PhD Program Director is also required for non-PhD students.

This course will familiarize students with theories of cognitive information processing and affective processes as they relate to consumer judgments and decisions. More specifically, the cognitive component of this course will provide an intensive examination of memory, perception, attitude formation, and behavioural decision theory. The affect component of the course will deal with factors influencing affect formation as well as the impact of affect on attitudes and decision making. Research methods underlying each of these streams of information will be examined. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

This course describes theoretical and empirical models used to analyze marketing management issues in the areas of product introduction and positioning, pricing, advertising, and distribution channels. The theoretical structure in the course comes from microeconomics of firm and consumer decision making, with special consideration of competitive issues analyzed with game theory and some applications of control theory. The empirical work draws from conjoint analysis, choice modeling, and multivariate techniques. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

Recent and classic contributions to marketing theory development. The course addresses conceptual development and current practice in marketing decision-making. Topics critically examined include marketing orientation, competitive interaction, product development and introduction, channel relationship management, customer relationship management, advertising and promotion, pricing and revenues, and sales, service and quality. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

Special studies for advanced students. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

Understanding the role of marketing in determining the direction of an organization; the customer-focused organization; opportunity identification; forecasting demand; marketing segmentation; market planning, and implementation. Restricted to students registered in the MBA China Program.

Understanding the role of marketing in determining the direction of an organization; the customer-focused organization; opportunity identification; forecasting demand; marketing segmentation; market planning, and implementation. Restricted to executive MBA students only.

An introduction to the science of materials from the standpoint of the relationships between atomic, molecular and crystal structure to material properties. Atomic bonding, crystal structure and crystal imperfections. Structures of metallic, non-metallic and composite materials. Diffusion, electrochemical and corrosion properties; strengthening mechanisms, mechanical properties and failure; electrical conductors, semiconductors, and dielectrics; thermal, magnetic, and optical properties. Prerequisite: CHEM 105 or consent of Department.

An introduction to the science of materials relating their mechanical, thermal, electronic, and chemical properties to atomic, molecular, and crystal structure. Ceramic and metallic crystals, glasses, polymers, and composite materials. Multi-phase materials, phase transformations, and strengthening processes. Laboratories and seminars include mechanical properties of materials, microstructure, heat treatment of steel, and hands on design experiments. Prerequisite: CHEM 105 or consent of Department.

An introduction to the science of materials relating their mechanical, thermal, electronic, and chemical properties to atomic, molecular, and crystal structure. Ceramic and metallic crystals, glasses, polymers, and composite materials. Multi-phase materials, phase transformations, and strengthening processes. Laboratories and seminars include mechanical properties of materials, microstructure, heat treatment of steel, and hands on design experiments. Prerequisite: CHEM 105 or consent of Department.

An introduction to the science of materials relating their mechanical, thermal, electronic, and chemical properties to atomic, molecular, and crystal structure. Ceramic and metallic crystals, glasses, polymers, and composite materials. Multi-phase materials, phase transformations, and strengthening processes. Laboratories include mechanical properties of materials, microstructure, heat treatment of steel, and hands on design experiments. Prerequisite: CHEM 105 or consent of Department.

Fundamentals of thermodynamics in Materials Engineering. Review of thermodynamic functions. First, second and third laws. Reaction equilibria, stability diagrams. Solution thermodynamics applied to materials processes. Phase relations, free energy-composition diagrams, binary phase diagrams, and introduction to ternary phase diagrams. Electrochemistry. Experimental methods and estimation of thermodynamic data. Prerequisite: CH E 243. Credit may not be obtained in this course if previous credit has been obtained in MAT E 340 or 301.

Techniques for characterization of materials. Elements of crystallography. Optical microscopy and image analysis, diffraction techniques, electron microscopy, surface science techniques, wet chemical techniques, non-destructive characterization, emerging techniques. Prerequisite: MAT E 202 or consent of Department.

Structure, properties and application of nonmetallic-inorganic materials. Structure of crystalline and amorphous materials. Reciprocal lattice, Brillouin Zone, crystal vibrations, and energy bands. Sintering theory, defect chemistry and Brouwer diagram. Processing and fabrication of glasses. Electrical, dielectric, thermal and optical properties. Advanced application in energy conversion and storage. Prerequisites: (MAT E 202, MAT E 211 and MAT E 204) or consent of instructor.

Solid phases and phase diagrams. Atomic mechanisms of solid state diffusion and diffusion in multicomponent and multiphase systems. Thermodynamics and kinetics of diffusional and diffusionless solid state transformations. Applications in alloy heat treating and surface treatment. Prerequisites: MAT E 211, and 204 or 301.

Thermodynamics of mass transfer and microstructure evolution in liquid-solid and vapour-solid transformations. Applications in solidification processes , casting, welding, vapour deposition and sputtering methods. Prerequisite: MAT E 335.

Electrochemical reactions, equilibrium electrode potentials, cell potentials and Pourbaix diagrams. Electrochemical reaction kinetics, Butler-Volmer Model, polarization and Tafel equations. Electrochemical measurements including linear polarization resistance and monitoring. Metal recovery from solutions, electroplating, electrowinning, electroless plating. Batteries, fuel cells. The different forms of corrosion. Corrosion measurements, protection, coatings, materials selection, and design for corrosion control. High temperature oxidation and its control. Prerequisites: MAT E 204 or CH E 343.

The environments materials experience in service. Theory of corrosion. The eight forms of corrosion. Corrosion measurements, protection, coatings, materials selection, and designing for corrosion. High temperature oxidation and its control. Degradation of non-metallic materials. Prerequisites: MAT E 201 or 202, and MAT E 341.

Stress/strain relationships and tensile testing. Dislocation theory, twinning and plastic deformation. Strengthening mechanisms. Fundamentals of fracture, failure mechanisms, fracture mechanics and fracture testing. Prerequisites: CIV E 270, MAT E 211, and MAT E 335.

Experimental data processing and report writing. Materials processing, characterization, and testing. Particle size reduction and separation. Prerequisites: MAT E 211 and STAT 235.

Technical report writing. Advanced materials processing, characterization, and testing. Prerequisites: MAT E 361.

Formulation and solution of materials engineering problems; solution of systems of linear and nonlinear algebraic equations; materials modeling and simulation techniques that cover different time and length scales, which include density functional theory methods, Monte Carlo, molecular dynamics, phase field, finite element method, and machine learning approaches; hands-on experience with several modern materials modeling codes. Prerequisites: ENCMP 100 (or equivalent), MATH 102, 201 and 209.

Advanced technical report writing. Integration of materials characterization and testing techniques for problem solving. Integration of materials processing techniques for process development. Prerequisite: MAT E 362.

Engineering design concepts in materials processing. Cost estimation. Project planning and scheduling. Plant safety and hazards analysis. Selected project design examples. Credit may not be obtained in this course if previous credit has been obtained in MAT E 365. Prerequisites: CME 265 and MAT E 204 or 301. Corequisites: CH E 314, ENG M 310 or 401, and ENGG 404.

Team materials design projects. Feasibility study and detailed materials design including: selection of materials and manufacturing processes; cost analysis; safety, social, and environmental considerations; failure modes; and microstructural specifications. Projects will require students to exercise creative and critical thinking, decision making, and demonstrate integration of Materials Engineering practice and synthesis of technical knowledge rather than simply analyse existing designs. Prerequisites: ENGG 404, MAT E 336, 345, 351 and 464.

An advanced treatment of selected Materials Engineering topics of current interest. Prerequisite: Consent of Department.