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Ce cours approfondit les dimensions multiples du processus créateur dans les pratiques éducatives. Un apprentissage interdisciplinaire fait état des recherches théoriques et pratiques visant à développer ce processus dans divers contextes culturels. Peut comprendre des sections Alternative Delivery; veuillez consulter le Fees Payment Guide dans la section University Regulations and Information for Students de l'annuaire.

Peut comprendre des sections Alternative Delivery; veuillez consulter le Fees Payment Guide dans la section University Regulations and Information for Students de l'annuaire.

Peut comprendre des sections Alternative Delivery; veuillez consulter le Fees Payment Guide dans la section University Regulations and Information for Students de l'annuaire.

Peut comprendre des sections Alternative Delivery; veuillez consulter le Fees Payment Guide dans la section University Regulations and Information for Students de l'annuaire.

Maintaining registration in a graduate program and status as a graduate student. Graduate students who do not plan to register either in courses or in Theses or a project course but who wish to maintain their position in a program and their status as graduate students can register in M REG.

Maintaining Registration while on approved regular leave of absence. This registration category is only open to graduate students who are on an approved regular leave of absence where they are voluntarily spending time away from their program of study. While on a regular leave of absence, it is understood that students will not work on their program or engage in thesis research. This registration category is not open to online registration.

Differential equations occur throughout physics and being able to solve them is a critical mathematical skill for physicists. The first part of the course emphasizes solution techniques to first-order and linear, second-order ordinary differential equations, including series and Frobenius solutions, and an introduction to Fourier and orthogonal series and Sturm-Liouville problems. The second part of the course introduces partial differential equations with a study of quasilinear first-order equations, and the linear second-order wave, heat and Laplace equations, and solution techniques including the method of characteristics and separation of variables. Examples from physics will be emphasized throughout. Prerequisite: MATH 146 or equivalent and one of MATH 102 or 125 or 127. Corequisite: MATH 214 or 217. Note: Credit may be obtained for only one of MA PH 251, MATH 201, MATH 334 or MATH 336.

Principles of mechanics; non-inertial frames; Lagrange's equations and Hamilton's principle; dynamics of oscillating systems; rigid body kinematics and dynamics; Hamiltonian methods and canonical transformations. Prerequisite: PHYS 244 and one of MA PH 351, MATH 215 or 315 or MATH 317.

This final core mathematics course for physics programs covers Fourier Analysis, Vector Calculus and Complex Analysis. The first part covers generalized Fourier series and orthogonal functions, and the Fourier integral. The second part covers the operators of vector differential calculus, line and surface integrals, and the three important vector integral theorems of Green, Gauss and Stokes, with a direct application to Gauss' and Ampere's laws of electromagnetism; spherical, cylindrical and planar symmetry. The final part of the course covers the basic calculus of functions of a complex variable: the Cauchy-Riemann equations, analytic functions, the Cauchy-Goursat theorem and Cauchy integral formula, Laurent series, poles and residues, contour integration. Examples from physics will be emphasized throughout. Prerequisite: MATH 214 and one of MATH 102 or 125 or 127 and one of MA PH 251 or MATH 201 or MATH 334 or MATH 336.

Symmetries in physics; basic concepts of group theory and representation theory; finite groups; continuous groups; orthogonal and unitary groups; Lie groups; spinor representations; Lorentz and Poincare groups. Prerequisite: MATH 225 or MATH 227. Note: Credit can be obtained in at most one of MA PH 364 and MA PH 464.

Application to problems in physics of method of steepest descent, Fourier and Laplace transforms; boundary-value problems, integral equations, and Green's functions. Prerequisites: either MA PH 351 or both of MATH 337 and MATH 311 or MATH 411.

The course covers specialized topics of interest to advanced undergraduate students. Consult the Department for details about current offerings. Prerequisites depend on the subject. Credit for this course may be obtained more than once

Undergraduate physics research project under the direction of a faculty member. Projects must involve a strong physics connection and involve some original research component. Prerequisites: A 300-level PHYS course and consent of the department. This course may be repeated but a student may obtain at most 6 units in PHYS 499 and MA PH 499.

This course covers specialized topics of interest to junior graduate students. Consult the Department for details about current offerings. Prerequisite: Consent of Instructor. Credit for this course may be obtained more than once.

A course of directed studies under the supervision of a visiting professor. The study will involve a research project approved by the supervisor in the field of interest of the student, and will be designed to take maximum advantage of the laboratory and/or field opportunities offered by the Bamfield Marine Station.

Offered, as opportunities arise, by selected scientists who are working at the Bamfield Marine Science Centre. The course will generally be of a specialized nature and be at a level appropriate to graduate or senior undergraduate students. Credit for this course may be obtained more than once.

Offered, as opportunities arise, by selected scientists who are working at the Bamfield Marine Science Centre. The course will generally be of a specialized nature and be at a level appropriate to graduate or senior undergraduate students. Credit for this course may be obtained more than once.

Offered, as opportunities arise, by selected scientists who are working at the Bamfield Marine Science Centre. The course will generally be of a specialized nature and be at a level appropriate to graduate or senior undergraduate students. Credit for this course may be obtained more than once.

Offered, as opportunities arise, by selected scientists who are working at the Bamfield Marine Sciences Centre and are prepared to offer a course extending over a three-week period. Course will be of a specialized nature. Credit for this course may be obtained more than once.

Offered, as opportunities arise, by selected scientists who are working at the Bamfield Marine Sciences Centre and are prepared to offer a course extending over a three-week period. Course will be of a specialized nature. Credit for this course may be obtained more than once.

Offered, as opportunities arise, by selected scientists who are working at the Bamfield Marine Sciences Centre and are prepared to offer a course extending over a three-week period. Course will be of a specialized nature. Credit for this course may be obtained more than once.

Study will involve a research project approved by a supervisor in the student's field of interest, and will be designed to take maximum advantage of the laboratory and/or field opportunities. Students may arrange for a supervisor before the start of the fall semester. Advanced students may, with the permission of their university, take 6 units of directed study in lieu of MA SC 415, 425, or 437.

A survey of the marine phyla, with emphasis on the benthic fauna in the vicinity of the Bamfield Marine Sciences Centre. The course includes lectures, laboratory exercises, field collection, identification, and observation. Emphasis is placed on the study of living specimens in the laboratory and in the field.

A survey of the marine phyla, with emphasis on the benthic fauna in the vicinity of the Bamfield Marine Sciences Centre. The course includes lectures, laboratory exercises, field collection, identification, and observation. Emphasis is placed on the study of living specimens in the laboratory and in the field.

A survey of the marine phyla, with emphasis on the benthic fauna in the vicinity of the Bamfield Marine Sciences Centre. The course includes lectures, laboratory exercises, field collection, identification, and observation. Emphasis is placed on the study of living specimens in the laboratory and in the field.

Classification, physiology, ecology, behavior and zoogeography of fishes with particular emphasis on those in the marine environment of the British Columbia coast. Course will involve some field projects. Offered in alternate years.

Classification, physiology, ecology, behavior and zoogeography of fishes with particular emphasis on those in the marine environment of the British Columbia coast. Course will involve some field projects. Offered in alternate years.

This course examines the form and function of invertebrates and vertebrates using a comparative approach. The subject areas include morphology and evolution, systems physiology, biomechanics, and development. The local marine and coastal fauna are used to illustrate the principles. The course includes fieldwork and a series of laboratory exercises and experiments.

The course explores morphological, physiological, genetic and reproductive adaptations of seaweeds to their natural and human altered environments.

An analytical approach to biotic associations in the marine environment. Opportunities will be provided for study of the intertidal realm in exposed and protected areas and of beaches and estuaries in the vicinity of the Bamfield Marine Sciences Centre. Offered in alternate years.

An analytical approach to biotic associations in the marine environment. Opportunities will be provided for study of the intertidal realm in exposed and protected areas and of beaches and estuaries in the vicinity of the Bamfield Marine Sciences Centre. Offered in alternate years.

An analytical approach to biotic associations in the marine environment. Opportunities will be provided for study of the intertidal realm in exposed and protected areas and of beaches and estuaries in the vicinity of the Bamfield Marine Sciences Centre. Offered in alternate years.

An analytical approach to the study of marine ecology and marine populations. Intertidal and subtidal communities will be examined, with emphasis on the biota of the Barkley Sound region.

Principles of study design and data analysis illustrated by lecture material, current research and research seminars. Students will acquire experience using the data analyzing language R. Prerequisites: STAT 151 or SCI 151, minimum 60 units.

Courses offered as opportunities arise, by distinguished scientists who are visiting at Bamfield Marine Station and are prepared to offer a course extending over a three-week period. The course will carry graduate credit.

Courses offered as opportunities arise, by distinguished scientists who are visiting at Bamfield Marine Station and are prepared to offer a course extending over a three-week period. The course will carry graduate credit.

Courses offered as opportunities arise, by distinguished scientists who are visiting at Bamfield Marine Station and are prepared to offer a course extending over a three-week period. The course will carry graduate credit.

An elective course on selected topics in community engagement.

An introduction to the conceptual foundations of the practice of community- engaged research and evaluation, with application across diverse disciplines, and forms of engagement (e.g., health care, community development) and community contexts, (e.g., government, Indigenous). Students will examine models, processes and practices of community engagement that incorporate principles of equity, diversity, inclusion, and decolonization. A required course for students in the Master of Arts in Community Engagement program; others interested must seek consent of the instructor.

An examination of the theoretical foundations (e.g., Marxism, Post/Anti-Colonialism, Feminism) that have shaped the study and practice of community engagement. Students will explore this through a broad spectrum of disciplines and themes. A required course for students in the Master of Arts in Community Engagement program; others interested must seek consent of the instructor.

An introduction to research which broadly includes quantitative, qualitative, Indigenous methods and mixed methods. Research design, formulating community partnerships, formulating research questions, selecting appropriate methods, sampling, data analysis and knowledge mobilization will be included. This course is designed as a seminar, while some classes will be structured, the intent is for participants to learn from each other's experiences and research examples.

An introduction to the main methods in qualitative inquiry, data collection strategies, qualitative data analysis, rigor, ethics, and proposal preparation. Students may not receive credit for both COMM 597 (Introduction to Qualitative Inquiry) and MACE 550.

This course will explore the degree to which citizen engagement contributes to policy and governance adaptation, particularly in response to calls for governance innovations in the face of complex and persistent policy challenges (for instance as relates to sustainability or social justice) Students may not receive credit for both MACE 597 (Engagement and Public Policy) and MACE 551.

Introduction to the basics of evaluation, including the foundations, approaches, steps, strategies, and ethical considerations of evaluation, with an application across diverse disciplines, sectors and community contexts (e.g., health care, community development, government, Indigenous, not-for-profit). During a week-long intensive course, graduate students will work together with undergraduate students and community stakeholders. Students will work through case studies (project-based curricula) to develop evaluative responses to community-informed case studies issues (project-based curricula). Students may not receive credit for both MACE 597 (Evaluation in the Community Context) and MACE 552.

Students will gain practical, hands-on experience by contributing to a community-based project that draws on multiple facets of community engagement scholarship. The community experience will be supported by a seminar that explores critical, ethical, inclusive, equitable, decolonizing and reflective approaches to the everyday practice of community engagement. Restricted to MACE students. Prerequisite: consent of the department.

Students will gain practical, hands-on experience by contributing to a community-based project that draws on multiple facets of community engagement scholarship. The community experience will be supported by a seminar that explores critical, ethical, inclusive, equitable, decolonizing and reflective approaches to the everyday practice of community engagement. Restricted to MACE students. Prerequisite: consent of the department.

Students will gain practical, hands-on experience by contributing to a community-based project that draws on multiple facets of community engagement scholarship. The community experience will be supported by a seminar that explores critical, ethical, inclusive, equitable, decolonizing and reflective approaches to the everyday practice of community engagement. Restricted to MACE students. Prerequisite: consent of the department.

An elective course on selected topics in community engagement.

In collaboration with a faculty member, the student will propose a course of study to be undertaken. Course may be repeated.

A community-engaged (applied) culminating project. Restricted to MACE students in the course-based route.

A community-engaged (applied) culminating project. Restricted to MACE students in the course-based route.

A community-engaged (applied) culminating project. Restricted to MACE students in the course-based route.

Études approfondies des méthodologies de recherche dans le domaine des sciences sociales et humaines. Les grands concepts théoriques abordés seront l'occasion d'approfondir les discussions et de préparer à la définition de la problématique de recherche choisie. Les étudiants seront invités à définir dans ce séminaire leur problème de recherche et à illustrer leur choix par des exemples tirés de la société en fonction d'une approche inter ou transdisciplinaire, qualitative ou quantitative. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour ETCAN 500.

Analyse critique des enjeux portant sur le Canada dans le monde. Culture et institutions en relation avec les contextes historiques et sociaux. Relations entre les communautés et conflits socio-politiques. Relation de genre, race, langue, classes, nationalisme, régionalisme et mondialisation, économie, arts, culture et média. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour ETCAN 501.

Analyse critique des enjeux portant sur le Canada. Culture et institutions en relation avec les contextes historiques et sociaux. Relations et conflits socio-politiques. Relations de sexe/genre, race, langue et classes. Nationalisme, régionalisme et mondialisation. Relations économie, société et État. Peut comprendre des sections Alternative Delivery; veuillez consulter le Fees Payment Guide dans la section University Regulations and Information for Students de l'annuaire. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour ETCAN 504.

Peut comprendre des sections Alternative Delivery; veuillez consulter le Fees Payment Guide dans la section University Regulations and Information for Students de l'annuaire. Le contenu varie d'une année à l'autre. Les sujets sont annoncés avant la période d'inscription.Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour ETCAN 508.

Le contenu varie d'une année à l'autre. Les sujets sont annoncés avant la période d'inscription. Peut comprendre des sections Alternative Delivery; veuillez consulter le Fees Payment Guide dans la section University Regulations and Information for Students de l'annuaire. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour ETCAN 510.

Étude de textes fondateurs dans les différentes disciplines des Études canadiennes. Contexte historique et impact sur les études sur le Canada. Peut comprendre des sections Alternative Delivery; veuillez consulter le Fees Payment Guide dans la section University Regulations and Information for Students de l'annuaire. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour ETCAN 512.

Peut comprendre des sections Alternative Delivery; veuillez consulter le Fees Payment Guide dans la section University Regulations and Information for Students de l'annuaire.Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour ETCAN 513.

Peut comprendre des sections Alternative Delivery; veuillez consulter la page Fees Payment Guide dans la section University Regulations de l'annuaire. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour ETCAN 515.

Étude d'un sujet au choix en langue française. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour FRANC 450, LINGQ 450, MAFSJ 520 ayant la même thématique.

Étude d'un sujet au choix en linguistique française. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour FRANC 480, LINGQ 480, MAFSJ 521 ayant la même thématique.

Étude fondamentale des droits linguistiques au Canada et/ou dans le monde et la construction de l'identité comme phénomène complexe dans une culture et une société pluriculturelle. Démarche de compréhension du processus de construction identitaire dans l'apprentissage d'une langue.

Ce cours aborde l'influence de parler plus qu'une langue sur la cognition, y compris les processus liés à l'attention, à l'apprentissage et au vieillissement. Il se déroule sous forme de séminaire et implique la lecture de recherches contemporaines. De plus, il traitera des questions méthodologiques liées à l'étude du bilinguisme/multilinguisme.

Ce cours portera sur les enjeux de la santé et du bien-être. Des modèles variés de santé et de bien-être qualitatif ainsi que les impacts des facteurs économiques, démographiques, culturels, biologiques et politiques touchant le bien-être des communautés seront étudiés. Ce cours offrira aussi un aperçu sur différents types de médecine dans les communautés minoritaires, de la biomédecine mise en rapport avec les médecines communautaires.

Ce cours initiera l'étudiant aux aspects fondamentaux du projet critique des études postcoloniales suivant trois axes: histoire, théorie et représentation. Il situera ces concepts dans le contexte de la francophonie locale et mondiale.

Ce cours analyse les impacts des facteurs économiques, démographiques, culturels, biologiques et politiques touchant le bien-être des communautés autochtones.

Dans ce cours, on se penche sur les notions conventionnelles de démocratie, sur les questions de la légitimité et la qualité des formes existantes et examinera d'autres modèles de gouvernance démocratique. L'accent sera mis sur les modèles de participation citoyenne qui soutiennent l'inclusion et la justice sociale

Analyse critique des enjeux de développement dans l'économie mondiale et le système interétatique; analyse de différents aspects des sociétés en voie de développement: régimes agraires et monde rural; stratégies d'industrialisation; marché du travail (secteur formel/informel); clivages sociaux (classes, castes, ethnies); conflits intercommunautaires; état (bureaucraties, régimes, politiques sociales); approche comparative interrégionale. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour SOCIE 412.

Ce cours met l'accent sur les diverses approches d'exploitation des ressources naturelles renouvelables et non renouvelables. Des modèles d'analyse économique seront proposés avec des applications directes dans le contexte du développement durable.

Dans ce cours, on abordera les changements climatiques et les mesures prises pour atténuer l'impact humain, telles que la transition énergétique, les transformations des infrastructures sociales, politiques et économiques existantes. Ce cours passe du regard pétroculturel extractiviste à recadrer les solutions climatiques. L'accent sera mis sur le Canada dans un contexte mondial.

Ce cours fournira un aperçu analytique et critique des différentes dimensions de l'histoire et la sécurité humaine dans un monde en mutation. Les étudiants seront amenés à examiner le développement historiographique du Canada et de ses communautés en portant une attention particulière au rôle du Canada et des institutions de gouvernance mondiale.

Ce cours permet aux étudiants d'approfondir leur savoir sur les politiques canadiennes. D'essence interdisciplinaire, au croisement de la Sociologie de l'État (acteurs sociaux, formels et informels), du Droit public, du Droit international, de la Politique étrangère, de l'interne et de l'international, le cours à vocation à préparer une nouvelle génération de spécialistes et décideurs capables d'agir localement tout en pensant globalement.

Le cours explore la signification du changement dans les systèmes sociaux et culturels; théories du changement social; problèmes des changements introduits dans certaines cultures. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour SOCIE 480.

Ce cours examine les grandes tendances dans un ou plusieurs domaines contemporains, y compris les questions théoriques, les méthodes de recherche, et l'influence des facteurs sociaux et culturels sur la pensée et le comportement humain. Il permet aux étudiants d'approfondir leurs connaissances des thèmes majeurs portant sur le bilinguisme, le multilinguisme, la cognition et leurs connexions avec les disciplines connexes en sciences humaines et sociales.

L'immigration est en passe de devenir un enjeu anthropologique majeur au Canada et dans le monde. Elle constitue un riche domaine d'observation des sociétés contemporaines. Ce cours permet aux étudiants d'explorer les divers aspects caractérisant les changements liés à l'immigration.

Ce cours explore le lien étroit entre l'immigration et la production littéraire et artistique. Portée à notre attention principalement par des récits médiatiques, l'immigration réclame l'examen critique de ces discours souvent fortement idéologiques, et le contrepoids des représentations singulières que propose la création littéraire.

Dans ce cours, les étudiants seront exposés aux outils conceptuels et méthodologiques pour l'étude de la communication médiatique interpersonnelle, de groupe, des organisations médiatisées et institutionnelles, qui leur permettront d'aborder des sujets relatifs à la communication dans différents types d'organisations et divers environnements. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour MAFSJ 571 ayant la même thématique.

Ce cours vise à doter les étudiants d'outils théoriques, analytiques et pratiques pour les aider à développer de manière créative des pratiques de fabrication critique adaptées à des moyens d'expression distincts dans le cadre d'une démarche de recherche rigoureuse. Les étudiants travailleront sur l'intégration des processus créatifs dans la recherche. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour MAFSJ 572 ayant la même thématique.

Ce cours permet aux étudiants d'acquérir et d'approfondir leur capacité à comprendre et analyser les aspects caractérisant les changements effectués au sein de l'État à travers le monde. L'accent sera mis sur les fondements de l'analyse comparative; la construction d'une grille d'analyse des réformes administratives, sur la base des principales théories et approches existantes; l'analyse du cas canadien, en comparaison avec quelques expériences internationales en contexte fédéral francophone et bilingue. Note: Ce cours n'est pas accessible aux étudiants ayant ou postulant des crédits pour MAFSJ 573 ayant la même thématique.

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behaviour, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Pre- or corequisites: ECON 101 or ECON 102 or ECON 204. Students may not receive credit for both MARK 201 and MARK 301.

Students are introduced to the scientific process of transforming data into insight for making better marketing decisions. Topics include: data-driven problem solving; design of surveys, focus groups, and experiments; analytical techniques for primary, secondary, and qualitative data; and machine learning basics. The course is taught as an end-to-end process, starting from problem framing, data collection, method selection, model building, and deployment. Applies Excel and open-source data analysis software. Advanced students can build on this course to prepare for taking the INFORMS CAP (Certified Analytics Professional) Exam. Prerequisite: MARK 301.

Explores the psychology behind consumer behavior and its implications for consumers and marketers. Internal factors (e.g., attention and perception, needs and motivation, learning and memory, emotion) and external factors (e.g., social influence, choice architecture) will be considered to gain theoretical and practical insights. This course emphasizes empirical research and considers how the evolving marketing landscape (e.g., digitization, technology) interacts with basic psychological processes. Prerequisite: MARK 301.

This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.

Analysis of problems of international marketing; development of marketing strategies in light of world cultural, economic, geographic, legal and political factors. Prerequisite: MARK 301.

The objective of this course is to provide students with the analytic, planning, and communication skills to be successful marketing managers. The focus is on practical marketing planning, along with the development and implementation of marketing strategies. Course activities may include the use of marketing simulation games, case analyses, field research projects, secondary research and in-depth discussion of current literatures. The course focuses on the integration of all the conceptual areas in marketing. Prerequisite: MARK 301. Restricted to third year students who have completed MARK 312 or MARK 320, or to fourth year students.

Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 301.

Practical applications of marketing and related business skills and theory to a problem or issues addressed during a period of 13 weeks of summer placement in a sponsoring retailing or services organization. The internship includes preliminary instruction and requires, under the supervision of the Faculty, the presentation of a project report to the sponsoring organization. Prequisites: Mark 301 and consent of Department.

Practical application of marketing and related business skills and theory to a problem or issues addressed during a period of 13 weeks of summer placement in a sponsoring retailing or services organization. The internship includes preliminary instruction and requires, under the supervision of the Faculty, the presentation of a project report to the sponsoring organization. Prerequisites: MARK 301 and consent of Department.

Students are introduced to the important differences between marketing tangible products and marketing services. The unique nature of services is examined and the importance of service quality to both consumer and business to business customers, is emphasized. The marketing mix variables are discussed from the service perspective. Designing a marketing mix for service, not-for-profit and government institutions poses interesting and formidable challenges which are dealt with in terms of marketing planning, implementation and control. Trade barriers to the global marketing of services, together with other global service issues are also given attention. Prerequisite: MARK 301.

Students are introduced to the activities involved in connecting consumers with products and services through a combination of electronic commerce and traditional retail channels, with an emphasis on the integration of the two. Topics include: customer acquisition and retention, assortment selection, layout and design, service management, security, customer retargeting and re-engagement, physical location optimization, shopping behavior, pricing strategy and current trends. The application of marketing planning and analytics for e- commerce and retailing are also examined. Prerequisite: MARK 301.

The role of selling and management of the sales force in diverse modern business environments. Topics include sales strategies, sales force planning, organization and evaluation, recruiting, selection and training, leadership and motivation, sales forecasting quotas and types of compensation. Prerequisite: MARK 301.

This course examines the analysis, planning and implementation of marketing strategies, with a special emphasis on the role of brands in that process. Important elements of the course include the concept of brand equity (what it is, why it is important, how to develop and manage it, how to measure it), and the applied implementation of marketing strategies. Prerequisite: MARK 301.

This course provides an overview of various aspects of the sports marketing industry. This will encompasses three basic components: (1) an introduction to the broad sports marketing environment including marketing through sports and the marketing of sports products; (2) a detailed evaluation of the marketing strategies for an array of sports products; and (3) consideration of recent issues regarding the marketing of sports products. As a senior marketing course, a key objective is to facilitate the application of course concepts to contemporary market planning and decision making. Prerequisite: MARK 201 or 301

Normally restricted to third- and fourth- year Business students. Prerequisites: MARK 301 or consent of Department. Additional prerequisites may be required.